Scent Marketing

Hotels

“Every guest remembers the experience of a hotel by it's signature fragrance long after their stay.”

The smell of the hotel lobby and the rooms can directly affect how the hotel is perceived and remembered. From luxury to boutique and lifestyle-branded hotels, creating a unique guest experience is key. From the moment guests arrive, they want to feel that their experience is special. With an exclusive, custom signature scent, you can create the perfect ambience and create a powerful impression with guests.

The sense of smell is linked directly to the part of the brain responsible for memories and emotions. So, fragrance plays a crucial role in how we remember and experience things. The right scent has the power to reinforce your brand message and connect with your guests on a unique level.

Hospitality brands worldwide are using fragrance to their advantage, knowing that a signature scent leaves a truly lasting impression on guests, one that remains vivid long after their stay is over.

Spas

“Repeat visits to a spa is developed through brand loyalty that comes via Scent Marketing.”

It is in the very nature of clinics, salons, and spas to give the utmost importance to the emotional, physical, and spiritual wellbeing of each customer. This is why this industry has long been an advocate for scent marketing, using soothing aromas to transport customers from their daily stresses into an environment where they can focus on rejuvenation and relaxation.

The fragrance is often the first thing customers notice walking into a spa environment, setting the scene for a serene experience, and enhancing that relaxed and pampering environment. Once they have enjoyed and luxuriated in their treatment, that scent will always be associated with positive memories of their experience, creating a strong brand connection.

Retail

“The smell of a store plays a crucial effect when it comes to enhancing consumer behaviour in terms of emotion, evaluation, willingness to return to a store and purchase intention.”

A powerful tool to help retailers increase sales, create a desirable environment and build a brand identity, it is understandable why scent marketing has become one of the most exciting areas of marketing in the retail market.

The in-store shopping experience is such a vital part of the retail journey that scent is now playing as much of a role as layout and lighting and even music. Together they create an immersive experience, deeply connecting the customer to the brand.

Ollie & Sebastian have been developing scent marketing strategies that bring customers closer to brands for more than a decade, turning simple shop customers into lifelong brand advocates.

It is not enough to try and create a rich scent experience with just scented candles and room cologne sprays instore, these are both expensive and have little effect in a large retail space, while an automated scenting solution makes an impact at a remarkably manageable cost.

Find out how we can help your business! Send an enquiry email to: hello@ollieandsebastian.com